Introduction to Business Analytics – Bootcamp



As companies are inundated with large volumes, variety, and velocity of data the need to use real-time, batch and interactive forms of business analytics is becoming critical. Typically the business analyst and/or the data scientist is responsible for creating analytical models on the data for LoB decision-makers to use for making informed decisions. However, it is in the best interests of every professional and employee to get a fundamental understanding of the application of business analytics in different functional areas.



This bootcamp is intended to provide a foundation on the application of business analytic models typically used in business functional areas such as strategy, marketing, finance, supply chain, IT, customer support,and more.
Thus, by attending this bootcamp, you will lean how you can create business value from Big Data using Analytics & Technology.



The bootcamps are taught by industry veterans:
Balu Rajgopal of Rightedge Consulting
Mahesh Kumar of Tiger Analytics
.



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Value

Enabling Data-Driven Mindset

Focus

Introduction to Business Analytics

Target Audience

Engineers, Developers, Managers, IT Staff, Executives

Goals

  • To educate everyone about business analytics
  • Understand how Analytics ties in to Decision making

  • Learn business analytics lingo

Prerequisites

Introduction to Decision Making Bootcamp (preferred but not required), Decision Making Experience

Course Duration

1 Full Day

Class Dates

Thursday, October 17, 2013
Thursday, November 14, 2014

Class Timings

8:30 am to 6:30 pm

Class Location

  • Onsite :
    3200 Coronado Drive, Santa Clara, CA 95054
  • Online :
    Access information would be sent prior to the class

Agenda

8:00 – 8:30 AM

Registration



8:30 – 9:00 AM

Introductions – Participants & Agenda



9:00 – 10:15 AM
SESSION 1

  • Introduction to Big Data, Business Analytics
  • Intro to Decision Modeling in Strategy, Marketing, Supply Chain
  • Case Study: TBD




10:15 – 10:30 AM
BREAK 1



10:30 – 11:45 AM
SESSION 2

  • Introduction to Business Strategy Decision Frameworks
  • Typical Use Cases in Strategy, KPIs
  • Case Study: Market Entry Strategy




11:45 – 12:00 PM
BREAK 2



12:00 – 1:00 PM
SESSION 3

  • Review of Decision Frameworks & KPIs in Marketing
  • Decision Modeling for Marketing
  • Case Study: Digital Marketing Data & Analysis Models




1:00 – 1:45 PM
LUNCH BREAK



1:45 – 3:15 PM
SESSION 4

  • Review of Decision Frameworks & KPIs in Supply Chain
  • Decision Modeling for Supply Chain
  • Case Study: Supply Chain Decision Analysis




3:15 – 3:30 PM
BREAK 3



3:30 – 5:00 PM
SESSION 5

  • Takeaways & Review of Data-driven decision making
  • Takeaways & Review of Analytics models for decision-making
  • Q & A, Feedback




5:15 – 6:30 PM
NETWORKING

Registration